Posters
Come meet the poster presenters to ask them questions and discuss their work
We would like to invite you to come and see the posters at our upcoming conference. The posters will showcase a diverse range of research topics, and will give delegates an opportunity to engage with the authors and learn more about their work. Whether you are a seasoned researcher or simply curious about the latest developments in your field, we believe that the posters will offer something of interest to everyone. So please join us at the conference and take advantage of this opportunity to learn and engage with your peers in industry and the academic community.
PO302: Blockchain adoption for interorganizational collaboration in the wind industry: a technology acceptance study
Máté Hidegföldi, Student, Aarhus University
Abstract
This study examines behavioural, intra- and interorganisational drivers of blockchain acceptance for supply chain sustainability in the European wind sector, using one of the biggest European wind turbine manufacturers as a case company. Grounded in a combined Technology-Organisation-Environment and Technology Acceptance Model (TOE-TAM; (Hamdan et al., 2022; Kamble et al., 2021)), the study models how organisational support, external collaborative conditions, trust, information sharing, perceived usefulness, and ease of use shape intentions to adopt blockchain-enabled data exchange across firm boundaries. Blockchain was chosen because its ability to ensure secure, tamper-resistant data exchange is particularly critical in the wind industry, where effective collaboration across European Original Equipment Manufacturers (OEMs), suppliers, and operators depends on trustworthy and transparent data management (Naz et al., 2019). The technology can transfer the conventional relationship-based trust to trust in the technology itself, by appropriate interorganisational blockchain governance models (Tan & Saraniemi, 2023). Moreover, it can enhance digitalisation, which is a heavy ongoing effort in the industry (Clifton et al., 2023). Insights from WindEurope 2025 and internal interviews indicated persistent barriers to cross-tier data sharing for compliance and resilience; these themes informed construct selection and hypotheses, with a particular focus on interorganisational collaboration. Blockchain adoption remains underexplored in OEM contexts. As highlighted by both literature and industry observations, blockchain solutions already exist in a technically mature form, yet implementation remains limited (Galvez et al., 2018; Murugan & Singh, 2025). This disconnect suggests that the bottleneck lies in organisational and behavioural factors rather than technical maturity (PierNext, 2023). The proposed TOE-TAM model incorporates external environment as an explicitly collaborative construct and treats trust and information sharing as distinct yet related enablers of cross-firm data flows. The results indicate that perceived usefulness drives intention to use, and that awareness driven trust formation, are central to unlocking information sharing between partners.
No recording available for this poster.
