Posters
Come meet the poster presenters to ask them questions and discuss their work
We would like to invite you to come and see the posters at our upcoming conference. The posters will showcase a diverse range of research topics, and will give delegates an opportunity to engage with the authors and learn more about their work. Whether you are a seasoned researcher or simply curious about the latest developments in your field, we believe that the posters will offer something of interest to everyone. So please join us at the conference and take advantage of this opportunity to learn and engage with your peers in industry and the academic community.
PO022: Regenerative Marketing for Offshore Wind Integration: The Odra Energia and Kailia Energia Case Study
Ksenia Balanda, General Manager, Offshore Wind Italy , Nadara
Abstract
The Odra Energia and Kailia Energia floating offshore wind projects, developed by BlueFloat Energy and Nadara, are pioneering a regenerative approach to stakeholder engagement in Southern Italy. Recognizing the socio-environmental complexity of the Salento area, the projects adopted the Regenerative Marketing methodology—co-developed by the Regenerative Marketing Institute, Enrico Foglia, Chistian Sarkar and Philip Kotler—to foster long-term community value creation. This approach goes beyond traditional Corporate Social Responsibility (CSR), e.g. compensations, or mitigation strategies by embedding community listening, asset mapping, and co-design of regenerative initiatives into the project’s DNA. Through a structured process involving over 40 stakeholders, thematic workshops, and integration of large-scale survey data (conducted by SWG), Odra Energia and Kailia Energia identified eight cross-sectoral community needs and developed two flagship initiatives: S.E.A. (Social, Energy, Art) and Wind of +Change. These projects aim to enhance cultural capital, promote energy autonomy, and stimulate local entrepreneurship, positioning the wind farms as catalysts for territorial regeneration.
No recording available for this poster.
