John Reimers studied economics at the Free University of Berlin, where he also worked as a research associate and PhD-student after receiving his degree. Having worked in the convential energy sector at first, he turned his attention to the wind industry in 2006, where he joined a start-up for Rotor Blade Condition Monitoring. As Head of Sales and Marketing, he was part of the dynamic growth of the company that was acquired by the Weidmüller group in 2016.