Sessions - WindEurope Annual Event 2025

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Scale up, Electrify, Deliver
Putting wind at the heart of Europe’s competitiveness Scale up, Electrify, Deliver
Putting wind at the heart of Europe’s competitiveness

Sessions

Engaging communities, fighting disinformation

When: Tuesday, 8 April 2025, 16:00 - 17:15
Where: Auditorium 10
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Session description

To reach our energy and climate targets Europe needs to build many more wind farms. We need public support for this. But despite the need for this large build-out there is also opposition to new projects. This is often rooted in valid concern but in many cases caused by fake news which has been disproven by science. Developers have different ways of dealing with this. But what is the best way of approaching a community? How do developers deal with groups spreading fake news? And overall, how do they manage to flip this narrative into a positive one? In this session we’ll confront developers with imaginary scenarios covering topics ranging from economic benefits, biodiversity and health issues. They then have to come with creative and innovative responses to these issues.

Session chair

Guy Willems

Advisor – Environment & Community Engagement, WindEurope

Speakers

Emma Reiners

Director Global Marketing & Communications, Acciona Energía

Emilija Musteikyte

Communities Team Lead, Ignitis

Alexis Morin

Development Director Wind, BayWa r.e.

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