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We would like to invite you to come and see the posters at our upcoming conference. The posters will showcase a diverse range of research topics, and will give delegates an opportunity to engage with the authors and learn more about their work. Whether you are a seasoned researcher or simply curious about the latest developments in your field, we believe that the posters will offer something of interest to everyone. So please join us at the conference and take advantage of this opportunity to learn and engage with your peers in industry and the academic community.
On 9 April at 17:15, we’ll also hold the main poster session and distinguish the 7 best posters of this year’s edition with our traditional Poster Awards Ceremony. Join us at the poster area to cheer and meet the laureates, and enjoy some drinks with all poster presenters!
We look forward to seeing you there!
PO006: How can organisational culture influence digitalisation of the wind energy sector? Design and implementation of the IEA Wind Task 43 Culture Questionnaire
Sarah Barber, Head of Wind Energy Innovation Division, Eastern Switzerland University of Applied Sciences
Abstract
Digitalisation is widely recognised as a key enabler for accelerating global wind energy deployment. However, digital technologies can create tension between old values and new ones, making a so-called "digital organisational culture" a prerequisite for the success of these technologies. "Organisational culture" refers to an organisation's beliefs, values and attitudes, and how these influence the behaviour of its employees. "Digital organisational culture" refers to aspects of organisational culture that specifically influence digitalisation, such as instilling a collaborative mindset, a clear orientation towards digital technology changes inside the company's culture, a culture of digital innovation and change and a transparent digital strategy. We are not aware of any studies to understand organisational culture and digitalisation for the wind energy sector, although there are some particular challenges in the wind energy sector, such as extreme siloed attitudes, lack of data sharing, lack of data and metadata standards, combined with a high volume and complexity of data coming off wind turbines, which warrant studying in more detail. Therefore, this paper aims to understand how organisational culture can influence digitalisation in the wind energy sector. In order to achieve this, we designed, implemented and analysed the results of the IEA Wind Task 43 Culture Questionnaire. It was shown that even with a fairly low number of responses (65), some interesting trends can be observed. For example, we established that digitalisation efforts should be generally focused on organisations rather than on specific teams; however, focusing on how to give teams access to leadership, diversity, equity and inclusion and communication training, as well as access to digitalisation budgets, could be beneficial for the sector. Further analysis and interpretation will be presented in the final paper, including a summary of recommendations for fostering digitalisation through organisational culture for different actors in the wind energy sector.
No recording available for this poster.